Officially I am the President/Chief Executive and Marketing Officer, but that’s only a title. At times, I can be found taking out the garbage, answering the phones, and driving a delivery truck… I love knowing every aspect of how our company works and possibly how to make it better!
As Chief Executive Officer. I am responsible for the continued growth of our company, along with the protection of our company assets. I believe it is my responsibility for acquiring and overseeing the best management team possible, and utilizing the assembled teams talent as efficiently as possible. I am constantly reviewing our team’s performance, and making recommendations as necessary to continue to increase our staff efficiency. I always listen to our team’s suggestions of ways to improve the competitive edge of our company, along with the implementation of those ideas as required. It is also my job to select necessary suppliers and negotiate the best possible terms with them in order to obtain the materials necessary to manufacture the company’s flagship product as cost effectively as possible. I also get to oversee and assure the execution of the near-term plan for obtaining our company’s first brewery; along with searching for and obtaining proper sources of funding and site(s) selection.
Now let me put on one of my other hats, and as Chief Marketing Officer I am responsible for the continued growth of the company’s flagship product (i.e., Hoppy Face Amber Ale) and our newest products – Liquid Sunshine Blonde Ale and Total Eclipse Black Ale. This includes selecting new distributors as production permits, while at the same time managing the company’s existing network of distributors. I am also responsible for developing new and unique materials that are essential to the retail sale of our products. I routinely check on various retail accounts in different distribution areas to obtain first-hand information as to the service being provided to the retailer by our company’s respective distributors, and to get feed-back from the retailer’s as to how we can improve our sales. I firmly believe in listening to consumer feed-back as to how to make our product/company more successful. I am constantly reviewing monthly sales reports from our respective distributors for trending analysis. I get to develop exciting sales incentives for our distributor’s sales staff to continue to increase our company’s sales. Lastly, I am responsible for assembling and overseeing a company sales staff that are committed to the process of assisting the company’s distributors find new retail accounts.
1997-1998: American River Brewing Company, Auburn, CA
President/Chief Executive, Marketing, and Operations Officer Chief Operations Officer. Including the above, was also responsible for overseeing planning, production and operations at the American River Brewing Company. Responsible for acquiring, overseeing, and working with the best brewing and operations team possible with very little operating budget to work with. Maximizing the assembled team’s talent as efficiently as possible. Reviewing team performance, and making recommendations as necessary to continue to increase team efficiency. Listening to team suggestions of ways to improve the competitive edge of the company, along with the implementation of those ideas as required. Selecting necessary suppliers and negotiating the best possible terms with them in order to obtain the materials necessary to manufacture and re-establish the American River products as cost effectively as possible. Search for and obtain proper sources of funding.
1997 Silver Medal – Herb/Spice Category.
Great American Beer Festival, Denver, CO
1997 Gold, Silver & Two Bronze Medals – Blonde, India Pale, Robust Porter, and Herb/Spice Categories, respectively.
Face to Face Beer Festival, Santa Rosa, CA
1996 Silver Medal – India Pale Ale Category.
World Beer Championships, Chicago, IL
1994 1st Place – India Pale Ale Category.
Crescent City Competition, New Orleans, LA
1994 1st Place – India Pale Ale Category.
US Open Competition, Charlotte, NC
1993 1st Place – Label Design Category & 2nd Place – American Pale Ale Category.
Santa Clara County Fair, San Jose, CA
1993 3rd Place – American Pale Ale Category.
California Small Brewers Festival, Mountain View, CA
1991-1994: Technically Leading Consultants Corporation, San Jose, CA
As the Primary Developer for the company, I secured an eighteen month subcontract to develop mission unique software for an architectural upgrade of a Global Positioning Satellite training simulator primarily used by U.S. Air Force and Lockheed personnel. I was responsible for: analyzing the functionality of the existing code, suggesting design improvements, developing the new system in Ada, performing unit testing of the new models, and participating in the integration process of the new system. I created and implemented a business development program, and initiated relations with accounts including Loral, Unisys, Applied Technologies Associates, Lockheed, and the U.S. Air Force. I basically started our business, developing a business plan, handling incorporation procedures, and putting in place all administrative and operating procedures. I built a team and structured a product line of hardware and software services for systems ranging from mainframes to networked PCs.
1989-1992: Litton Computer Services, San Jose, CA
As a Senior Operations Engineer I was the first person outside of IBM selected to serve as a Technical Lead in the most technically sophisticated and challenging portion of the Air Force facility known as the Blue Cube. I assured flawless functioning of software in a large multi-CPU MVS-XA environment. I got to train operators and technical analysts in system operations and problem solving. I was directly responsible for the development of two IBM engineers into tech leads at this site. I assisted programmers and hardware experts in trouble-shooting system anomalies. I performed analysis of system performance and tuning. I wrote and implemented software tools that were useful to use as debugger’s, but also to the users as well… I provided work arounds to system anomalies to maintain system performance when necessary. I was also the first IBM subcontractor selected for a rotational assignment within IBM to intensively study root software components to the current architecture. This gave me the opportunity to learn IBM’s software development process by working directly with its development staff. A very valuable lesson…
I left Lockheed with the title of Real-Time Software Specialist, which at the time had been created for myself and two other engineers in the complex that I had been working in, and who had become very knowledgeable as to the inner workings of the new operating system. I basically assisted the Mission Control team with planning, database development, and analysis of technical anomalies (when they happened…), and developed procedures to avoid known bugs and still get the job done. I did this by evaluating the system using delogs, syslogs, other related software tools, and working with each engineer who encountered a problem to determine what there reasoning was for doing what they were doing when an anomaly occurred. This kept me current in real-time operations, especially with a detailed knowledge of the ever evolving computer controller’s procedures.
As a Mission Controller I directed personnel during launch and flight support of orbiting satellite vehicles. I controlled and issued directions to Remote Tracking Stations for vehicle acquisition, tracking, commanding and telemetry data processing. I also got to supervise Planner Analysts in their duties.
As a Ground Controller I was responsible for performing all hardware configuration and troubleshooting necessary to support all satellite control and analysis functions. This is basically where the Real-Time Software Specialist position arose from, simply because the GC had to know how the system worked…
The Planner Analyst position was my entry level title when I got hired by Lockheed in June of 1985. I got to plan satellite supports, build commands, and performed analysis of telemetry data. I was responsible for analyzing any spacecraft anomalies and establishing corrective action plans.
1979 – Present
Languages – Basic, Jovial, Ada, HTML
Operating Systems – DOS, MAC, WINDOWS, NT, AIX, UNIX
Applications – MSOffice Suite, Adobe Suite, plus many more
Networks – Ethernet
University of Georgia, Athens, GA
Before I graduated from college and after I had left the remodeling business, I got an opportunity to work in the physics department at the University of Georgia. Basically I was responsible for setting up the undergraduate students lab assignments each week, and whenever something would break I would have to fix it… This was a really cool learning experience for me; especially since I got to know the graduate students who resided in the building most of the time, and I eventually got a cubical in their office as an undergrad!
Somewhere in 1981 I started my own remodeling company called Aaron Construction Company. Why Aaron you may ask? Well Aaron was the first listing under contractors in the phone book, and if you’re like me, I figured people don’t go through too many options before making a decision. Make sense??? Anyway, this came as an outgrowth of working for my dad in the remodeling business, and it gave me an opportunity to run my own business in an area that I was already sort of familiar with. I have to say, that at 20 years of age, having to fire people because they couldn’t do what they were hired to do was a little upsetting. I believe that people should just do what they say they’re going to do, which I had known was not always the case. However, when you’re the one providing income for their family, and you have to take it away from them for whatever reason; it kind of weighs rather heavily on your psyche – or at least mine…
After my dad got into the window business in Georgia, I got an opportunity to make and install replacement windows, storm windows, sliding screen doors, and whatever else that man has concocted to keep the environment out of one’s house… Eventually the window business evolved into a remodeling business, and he put me out in the field to be his “so-called” eyes. He didn’t have any of those skills, nor did I, but he felt that things were taking longer than they should be, and he needed someone he could trust to sort of oversee things when he wasn’t around. It also gave me an opportunity to learn alot of valuable basic skills that I wouldn’t have otherwise learned…
When we lived in Kansas I would get to go to my grandparent’s house in Iowa to walk soybean fields and kill weeds, cultivate the fields, and drive grain to the elevator. All of this was done before I even had a driver’s license…
Finally, the earliest thing that I can remember doing to earn money was that of growing green beans in a garden in Kansas, and taking them to various local banks on Fridays to sell them…
I hope you enjoyed learning about my work history…
Take care, and remember that your life and your world are what you make them by your thoughts and your deeds!
1961 – Present
Producing & Consuming Quality Food & Beer, Watching & Playing Entertaining Sports, Watching & Reading Science Fiction & Daily Events, Watching Movies & TV Dramas, Watching & Listening to Alternative Music, and Playing Chess & Golf